I'm a CREATIVE director and digital strategist. Most of my job is making the call on how something should look and feel, and then making sure it actually gets there.

I've done that across pretty different rooms. At BharatPe I set the visual direction and led a team of junior designers across campaign, identity, and content for a 30M-user product. At Smashverse I shaped the brand tone alongside a team of 3d artists. At Teach for India I owned the visual direction for TFIx on the web, and at the Rubin Museum I ran editorial and digital content across 6 projects and 25+ stakeholders.

What ties it together is an interest in where craft meet the digital and the systems that carry them. I grew up around South Asian material culture and I keep ending up at that intersection, whether the work is a museum's digital content or a fintech rebrand. I care most about identities that hold real meaning and design that includes the people it's actually for.

Based in the San Francisco Bay Area. Open to roles in art direction and digital strategy.